Jurige Prostate Center (“Jurige Prostate Center,” “Practice,” “we,” “us,” or “our”) is a prostate-focused medical practice owned and operated by HALO Dx, Inc., doing business as HALO Precision Diagnostics (“HALO”). This Privacy Policy describes how we collect, use, disclose, and protect information when individuals interact with Jurige Prostate Center, including through our websites, online forms, telephone calls, emails, and in-person services (collectively, the “Services”).

This Privacy Policy is separate from, and in addition to, our HIPAA Compliance Policy and any Notice of Privacy Practices that describes how we use and disclose protected health information for treatment, payment, and health care operations in accordance with HIPAA and other applicable laws.

By using the Services or providing information to Jurige Prostate Center, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect

We may collect the following categories of information when you interact with Jurige Prostate Center.

1.1 Information You Provide to Us

You may provide information directly to us when you:

• Request an appointment or consultation.

• Complete online forms or questionnaires.

• Call, email, or otherwise communicate with us.

• Visit our practice in person.

• Participate in events, webinars, educational sessions, or marketing campaigns.

• Request information about our services.

The information you provide may include:

• Contact details (such as name, mailing address, email address, phone number).

• Demographic information (such as age or date of birth).

• Information about your interest in our services.

• Health-related information that you voluntarily submit, such as symptoms, prior diagnoses, or relevant clinical history.

• Insurance, billing, and payment-related information when applicable.

• Any other information you choose to share with us.

Some of this information may be considered protected health information (“PHI”) when it relates to your health condition, care, or payment for care and can identify you. PHI is handled in accordance with our HIPAA policies and applicable law.

1.2 Information Collected Automatically

When you visit our website or use our online Services, we may automatically collect certain information about your device and how you interact with our site, such as:

• IP address and approximate location.

• Browser type, device type, and operating system.

• Referring and exit pages.

• Date and time of visits.

• Pages viewed and links clicked.

• Other standard web log data and usage information.

We may collect this information using cookies, pixels, scripts, or similar technologies to help us understand site usage, improve performance, and enhance the user experience. You may be able to control certain cookie preferences through your browser settings, but disabling some technologies may affect the functionality of the site.

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

• Referring physicians and health care providers.

• Health plans and payors.

• Service providers that support our operations, marketing, or analytics.

• Publicly available sources, where permitted by law.

Information received from third parties is handled in accordance with this Privacy Policy and applicable law.

2. How We Use Information

We may use the information we collect for purposes including:

• Providing, coordinating, and managing health care services.

• Processing appointment requests and scheduling consultations.

• Responding to inquiries, questions, and other communications.

• Preparing for patient visits, including reviewing clinical information submitted in advance.

• Verifying insurance coverage, processing payments, and handling billing or administrative matters.

• Operating, maintaining, and improving our websites, online forms, and internal systems.

• Conducting data analysis, quality assurance, and performance monitoring.

• Developing and enhancing clinical programs, services, and patient education.

• Sending service-related communications, such as appointment reminders, follow-ups, and important notices.

• Communicating about educational resources, events, or services that may be of interest, where permitted.

• Protecting the security and integrity of our systems, preventing fraud, and enforcing our policies.

• Complying with legal obligations, regulatory requirements, and law enforcement requests.

• Any other purposes disclosed to you at the time of collection or with your consent.

Where information constitutes PHI, our use and disclosure of that information is governed by HIPAA, our HIPAA Compliance Policy, and any applicable Notice of Privacy Practices.

3. How We Share Information

We may share information as follows, in addition to sharing permitted by our HIPAA policies and applicable law.

3.1 Service Providers and Vendors

We may share information with third-party service providers and vendors that perform services on our behalf, such as:

• Website hosting and infrastructure.

• Data storage, backup, and security.

• Appointment scheduling tools and communication platforms.

• Analytics, measurement, and performance monitoring.

• Billing, payment processing, and collections.

• Customer relationship management and marketing support.

• Professional, legal, and consulting services.

These parties are authorized to use information only as needed to provide services to Jurige Prostate Center and are expected to protect it appropriately. When these parties access or handle PHI on our behalf, they may be engaged under Business Associate Agreements or similar contracts as required by HIPAA and other applicable law.

3.2 Health Care Providers and Payors

We may share PHI and other necessary information with:

• Referring physicians, specialists, and other clinicians involved in your care.

• Hospitals, clinics, and facilities that provide related services.

• Health plans and payors for verification, preauthorization, and payment purposes.

Such sharing is generally done to support treatment, payment, and health care operations and is subject to HIPAA requirements.

3.3 Legal, Regulatory, and Safety Purposes

We may disclose information when we believe it is necessary or appropriate to:

• Comply with applicable laws, regulations, legal processes, or governmental requests.

• Respond to valid subpoenas, court orders, or other lawful demands.

• Protect the rights, property, or safety of patients, the Practice, HALO, our workforce, or others.

• Detect, investigate, or help prevent fraud, security incidents, or other harmful activities.

3.4 Business Transfers

If all or part of Jurige Prostate Center or HALO is involved in a merger, acquisition, corporate reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, to the extent permitted by law.

3.5 With Your Consent

We may share information for other purposes that you authorize or direct, or that are disclosed to you at the time of collection.

4. Cookies and Similar Technologies

Our websites and online Services may use cookies, pixels, scripts, and similar technologies to:

• Recognize your device and preferences.

• Keep you signed in where applicable.

• Analyze site usage and performance.

• Support security, fraud prevention, and site integrity.

• Customize content and improve your experience.

You can often manage cookie preferences through your browser settings, which may allow you to block or delete cookies. However, disabling some cookies may impact site functionality or certain features.

5. Data Security

Jurige Prostate Center and HALO maintain administrative, physical, and technical safeguards designed to protect information against unauthorized access, disclosure, alteration, and destruction. These safeguards may include:

• Access controls and role-based permissions.

• Secure user authentication and credential management.

• Encryption of data in transit and, where appropriate, at rest.

• Network and system security measures.

• Monitoring, logging, and incident response processes.

• Workforce training on privacy and security responsibilities.

No system can be guaranteed to be completely secure. However, we work to protect your information and continuously evaluate our safeguards and practices.

6. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, consistent with our HIPAA policies, legal obligations, contractual requirements, and legitimate business needs. Medical records and related documentation may be retained for longer periods as required by health care regulations and professional standards.

When information is no longer required and retention is no longer necessary, we take steps to securely destroy or de-identify it.

7. Your Choices

7.1 Communications

If you receive non-clinical emails or marketing communications from us, you may have the option to opt out of those communications by following the instructions contained in the message or by contacting us. Even if you opt out of marketing communications, we may still send service-related messages, such as appointment reminders, confirmations, or important notices.

7.2 Cookies and Tracking

You may adjust browser settings to block or limit cookies and similar technologies. Certain parts of our website may not function properly if cookies are disabled.

8. Children’s Privacy

Our Services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information online from children under 13 without appropriate consent. If we learn that we have collected such information without appropriate consent, we will take steps to delete it.

9. International Visitors

Jurige Prostate Center operates in the United States. If you access our Services from outside the United States, you understand that your information may be transferred to, processed in, and stored in the United States, where data protection laws may differ from those of your country.

10. Links to Other Sites

Our website or communications may contain links to third-party websites, services, or content that are not controlled or operated by Jurige Prostate Center or HALO. This Privacy Policy does not apply to those third-party sites or services. We encourage you to review their privacy policies and practices before providing any information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, our practices, or other factors. When we do, we will revise the “Effective Date” at the top of the policy. Material changes may be communicated through additional notices, such as on our website or at the practice.

Your continued use of the Services after an updated Privacy Policy becomes effective indicates that you acknowledge the revised policy, to the extent permitted by law.

12. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or would like to make a request related to your information, please contact:

Privacy Officer
Jurige Prostate Center
6600 University Pkwy
Suite 203
Sarasota, FL 34240
(877) 237-3363